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These are searches where you already show up on Google (roughly positions 4–20) with real impressions — the closest wins. “Opportunity” weights impressions against your current position and click-through rate.

These are candidates, not automatic fixes. Multiple URLs ranking for one query isn't always bad (brand terms, deliberately distinct intents). Prefer internal-linking, canonical tags or clearer intent before any 301 redirect.

Compared over two equal, lag-adjusted 28-day windows. Seasonality and intent shifts can cause drops that aren't true decay — treat these as refresh candidates. Use “Create refresh brief” to spin up a writer-ready brief for the page's top query.

• Tracking starts the day you add a keyword — the history and “change” build from there.
• Rankings are a daily snapshot and can shift with device, location and day-to-day.
• “Not in top 100” means your site wasn’t found in the first 100 organic results for that search.

Add a competitor's domain and we'll track where they rank for your target keywords — shown beside your own position in the table below. Positions update on the next daily run.